Google logo – Creation, Development, Design, and Application

The history of the Google logo

• The Google logo is a sign of identity for the corporate image, and it is necessary to be very careful with its design.
• All the big brands have a logo that distinguishes them from the others.
• The logo is a crucial piece for the corporate image, a hallmark that potential customers can quickly identify.
• That is why it is necessary to be very careful with its design.
• One example of this is the Google logo, how it has become part of millions of users’ daily lives.
• The history of the Google logo is an excellent example of the evolution that logo design has had over time.

Google logo creation

• The first Google logo was created by its founders, Larry Page and Sergey Brin when at Stanford University.
• They began to shape their project and decided on their search engine’s name in 1997.
• Very few remember the first half-hearted logo the programmers designed
• However, Sergey Brin created another logo a year later, much more similar to the current one, made with a more precise and elegant typeface.
• In this logo’s letters, you could already see the characteristic colors that represent the most used search engine today.

Google logo development

• In 1999, Sergey added an exclamation point, mimicking Yahoo, but this change met with little success.
• On the other hand, the final color combination was established, with the two “G” in blue.
• The founders of Google decided that same year to hire a designer to get a more professional logo.
• Ruth Kedar, who was a professor at Stanford University, took care of it.
• The designer’s eighth proposal was chosen and used as the search engine’s official logo from May 1999 to May 2010.
• The Kedar logo kept the colors (in a less saturated tonality), the shading of the letters was softer and more pleasant.
• And also, the characters more stylized, using the “Catull” typeface.
• From 2010 to 2013, they redesigned the logo, including some small changes: the letters gained a bit of volume, the shades of the colors changed, and eliminated the shadows, making the image flat.
• In 2013, they eliminated the volume of the letters, and the colors acquired lighter tones.
• Finally, in September 2015, the “Catull” typeface was replaced by a simpler one, the “sans serif,” to reflect the diversity of services offered by the company and adapting to all platforms.
• With this typeface, the one that lasts to this day, the letters are more geometric, and the colors take on a more opaque and subdued tone.

Origin of Google logo colors

• The distinctive colors that make up the Google logo are not choosing randomly.
• Why did you use the colors blue, red, yellow, and green in the design?
• The explanation is simple but very curious: the founders of Google can be inspiring by the famous Lego construction set pieces.
• The first computer that they used as a server was made up of Lego pieces of these four colors.
• However, at that time, no equipment met the technical requirements to launch their search engine project.
• And also, it is where the idea of the colors of the logo’s letters.
• Currently, this server is on display in the museum located at Google’s headquarters in Mountain View.

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